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For our client Microsoft, located in Zaventem, we are looking for a Marketing & Communication Manager B-to-C EN-NL-FR.
 
 
Marketing & Communication Manager B-to-C EN-NL-FR
 
 
Description:

What is Marketing & Communication?

 
The service shall need to cover strategic development, management and integration of marketing communication campaigns built in collaboration with Corp ‘through-the-line’, aligned to meet the business and marketing objectives for the consumer audience across the Subsidiary/Area. The service is aimed at building and managing consumer engagements, demand, perceptions, relationships and satisfaction through integrated marketing communications efforts that are created in a productive team environment, and through extraordinary partnerships with Business Groups, CCG (retail sales), PR, CMO team, and Marcom & Media Agencies of Record. 
 
A primary focus of the service will be the integrated planning and execution of marketing campaigns based on Global campaigns. The Marcom GTM Manager drives perception as well as demand generation goals along the consumer journey. Additionally, this position plays a central role in partnering with the WE Marcom CMO-team and CCG to successfully land/deploy global campaigns leveraging the always-on digital marketing programs the Digital Lead develops and digital marketing vehicles and driving perception reinforcing digital interactions with consumers as well as demand generation goals

What kind of Marketing & Communication services should be delivered?

 

Integrated Marketing Communications Strategy and Planning

  • Drive Marketing Communications Strategy, Execution and Impact
  • Manage brand communications aligned with Corporate brand strategy, brand voice, and guidelines.
  • Lead integration/alignment of marketing communications for Consumer, with both global advertising and local campaigns that amplify and extend through-the-line
  • Working closely with other WE communication managers, internal stakeholders and external agencies to define all tactical marketing elements of the campaign which fulfill the strategic objectives. Special focus on amplification of corporate campaigns through extending with experiences and amplification through social & owned channels to achieve highly effective/impactful and results-oriented communications
  • Engaging with Business Group product managers, MSN, Social & Digital team, Consumer Channels Group (incl MSStore) & PR lead to have engagement with all stakeholders and optimize cross-channel amplification of assets & campaigns.
  • Deliver concise integrated marketing & communications briefs to agencies (media & creative) with clear business and campaign objectives.
  • Consolidating consumer audience touch strategies across all campaigns for different Microsoft products & making recommendations based on similar audience touch strategies and overlapping execution timelines for coordinating campaigns.

Integrated Marketing Campaign Management, Delivery and Efficacy

  • Build and measure the tangible return on marketing spend.
  • Evangelize digital and social innovation and accountability as part of locally executed campaign, partnering closely with the Digital Lead.
  • Influence breakthrough media delivery in local campaigns continuing the shift mix toward always-on digital channels/programs, grounded in global guidance and deep insights and local relevance.
  • Consolidating all elements in a final execution calendar with detailed back planning of milestones and deadlines
  • Drive consistent operational rigor and discipline excellence – execution, impact and scale
    • Measuring and Adjusting: Reviewing campaign performance by activity.
    • Collecting reporting and giving feedback: Feeding Marketing & Communication results to campaign owners for reporting, share case learnings that can be applied for future development
    • Contributing to Return on Marketing Investment: Using budget & resources in an optimal way; contributing actively to reach optimal Return on Marketing Investments

Budget Management

  • This role will have budget responsibility for global and local campaigns and the corresponding forecasting of this budget

 

Agency Management

  • Manage Local Agency relationships in line with Procurement guidelines for all local campaign requirements
  • Manage and optimize agency performance to meet the needs of Microsoft stakeholders
  • Manage quality of work delivered by Microsoft AORs

 

 

Social media engagement:

  • Co-driving the social outreach towards and growing our social currency with consumer audience, in close collaboration with the digital & social team, using the different (owned) social channels on a local level (Facebook, Twitter, YouTube) , on a day-to-day basis, including :
    • Actively contributing to content planning & development
    • Delivering support to social team in community management & engagement
    • Internal management: Engaging with different product marketing leads & PR lead to collect, create and curate the right content at the right time through the right channel, all the while aligning with and amplifying the ATL/BTL campaigns, activations & activities
  • Working with digital team & MSC for monitoring & reporting

 

  • Timing & service interruptions: Mid-year review  (1-24 Dec + 3-10 Jan)  mid-May – mid June and September & February are critical periods w/regard to budgeting, forecasting & marketing planning and will require full service delivery – no interruption of service can be accepted during these periods. 

 

Skills:
 

  • Senior level understanding of the media landscape and marketing communication tactics as well as media planning basics
  • Expert level understanding of social & digital media tactics, experience in community & conversation management is a must
  • Good knowledge of all Office applications (esp Power Point, Excel dashboards & pivot tables, etc.) as well as analytical skills (reporting, interpretation of campaign results) are required
  • Proven experience in project management Fluent in French, Dutch, English – both spoken & in writing

 

  • Mid-year review  (1-24 Dec + 3-10 Jan)  mid-May – mid June and September & February are critical periods w/regard to budgeting, forecasting & marketing planning and will require full service delivery – no interruption of service can be accepted during these periods

 
Offer:

  • An interesting salary package and extra-legal advantages (meal vouchers, group & hospitalization insurance,…)

 
Interested? Please apply online

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